Danish Food Promotion
The Event “Taste a Bite of Denmark” is going to be held at the Hotel Sofitel in Shanghai. Today the hotel appears as one of the most fashionable in Shanghai. The Danish delegation includes the Gastronome and Michelin-awarded chef, Paul Cunningham. From the Chinese side one of the most famous and fashionable chefs in town will participate.

The chefs will compete for the proposition of the most delicious food recipes based on Danish raw materials from the participating companies, with local media coverage. The event is organized as a VIP-arrangement with limited numbered seats and attendance by the Minister. We will prepare a list of invitations based on our contacts, your profiles and targeting audience.

Contact meetings based on company profiles and requests will be arranged in the same room prior to the event, and tables with company signs are available for smaller promotions of products, brochures or similar items.

All participants will be handed a commercial gift bag with Danish products at the end of the event.

Participation includes:
• Sales promotion of company’s products (integrated part of cooking challenge)
• Targeted invitation and VIP-treatment of relevant business partners, distributors and the press (100-150 participators)
• Admission to product catalogue accompanying the invitations
• Preparation and translation of company presentation to press material
• Counsel service on establishment/arrangement of contact meetings with potential customers or importers
• Focus in Shanghai on Danish Foodstuff
• Participation by the Danish Minister of Environment, Troels Lund Poulsen
• Interpretative assistance

Latest update 30.06.09